The ‘Make it Kenya’ is an international campaign that Brand Kenya Board launched to position Kenya as the destination of choice for trade, tourism and investment globally.
It was also intended to inspire pride in Kenyans while also providing tourists with an engaging selection of branded content. Additionally, the campaign was intended to lure businesses interested in Kenya while also providing tourists with an engaging selection of branded content.
It was a new international campaign line to promote investment opportunities in the country and increase the country’s competitiveness on the global stage. An assurance to the international community that Kenya is ready for visitors and business opportunities.