Brand Kenya Board has been at the forefront in developing the textile and cotton industry, which are key sub-sectors in the Big 4 Development Agenda.
The Board launched a comprehensive online campaign dubbed ‘Kenya Fashion Fridays Challenge’ to drum up support for Kenya’s vibrant fashion industry. The initiative was aimed at rallying Kenyans to wear authentic Kenyan-made brands and designs as a break away from the official corporate attires to replace the usual casual Friday dress down.
The main goal of this initiative is to have all corporates take up the challenge and have their employees wear authentic Kenyan-made fashion brands. This is not only meant to enhance national pride but will also in the long run boost the entire manufacturing value chain, including the cotton and textile industry.
Many corporates have come on Board so far. The Ministry of Foreign Affairs and International Trade was among the first organizations to take up the challenge through an internal circular to all staff, declared their Fridays as African wear day. Others like Kenya Revenue Authority (KRA), National Hospital Insurance Fund, Regional Logistics Company Siginon Group, Gulf African Bank, Arimus Media, Karen Country Club, Bidco Africa Group, Liquid Telcom Limited, among others who have rallied their staff in support of the initiative.
The Board continues to engage key stakeholders to push this initiative further that will in the long run promote local fashion designers, tailors, cotton ginneries, leather tanneries, and the entire value chain.