Brand Kenya Board has unveiled County Branding Index (CBI) in partnership with Infortrack Research Consulting to help position counties optimally.
The Index seeks to determine the strength of counties and their competitiveness to help position them as hubs for investments, trade and tourism. The process of developing the branding index involved an assessment of each county’s performance in 47 indicators and 115 sub-indicators spread across various sectors.
The Board has thus developed a branding guideline to help counties rebrand.
County Branding is a critical component of Kenya’s branding. It accelerates the level of growth of both County and Nation brands. In a world of global trade, investment and buzzing tourism, the “value” associated with a place is largely dependent on perceptions. People choose to travel or invest in a place based on their own perceptions of the place.