Kenya Fashion Fridays, launched by Brand Kenya Board, has picked momentum in corporate circles. The initiative was aimed at rallying Kenyans to wear Kenyan made brands and designs as a break away from the official corporate attires to replace the usual casual Friday dress down.
The main goal of this initiative is to have all corporates take up the challenge and have their employees wear authentic Kenyan-made fashion brands. This will embrace, celebrate, and proudly showcase Kenya’s national pride, culture and heritage through contemporary Kenyan fashion and promote national unity in the long run.
Through a comprehensive online campaign dubbed ‘Kenya Fashion Fridays Challenge,’ the Board has been able to drum up support for the campaign, which has seen many organizations support Kenya’s growing and vibrant fashion industry.
Corporates who have also embraced fashion Fridays include; Kenya Revenue Authority, Regional Logistics Company Siginon Group, Gulf African Bank, National Hospital Insurance Fund (NHIF), Export Promotion Council, Arimus Media, Karen Country Club, Bidco Africa Group, Liquid Telcoms, among others who have rallied their staff in support of the initiative.
The Ministry of Foreign Affairs and International Trade was among the first organizations to take up the challenge through an internal circular to all staff, declaring their Fridays as African wear day.