OFFICE OF THE PRESIDENT

The primary role of the Presidency is the organization and coordination of Government business. The effectiveness and efficiency of this office, given its technical leadership role and mandate in policy formulation, review and decision-making, impacts decisively on the performance of all other public sector entities.

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MINISTRY OF INDUSTRY,
TRADE AND COOPERATIVES

The Ministry is tasked with formulating an industrialization policy in line with vision 2030, and will be instrumental in ensuring that Kenyan goods and services find ready market in both national and county governments.

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KENYA AIRWAYS

Kenya Airways, is the flag carrier of Kenya with its hub at Jomo Kenyatta International Airport and is considered one of the leading Sub-Saharan operators and was ranked fourth among the top ten African airlines by seat capacity.

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KENYA TOURISM BOARD

The Kenya Tourism Board was established with the mandate of developing, implementing and co-ordinating a national tourism marketing strategy through Marketing Kenya at Local,National,Regional and international levels as a premier tourist destination, Identifying tourism market needs and trends and advise tourism stakeholders accordingly and Performing any other functions that are ancillary to the object and purpose for which the Tourism Board is established.

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EXPORT PROMOTIONAL COUNCIL

The Export Promotion Council (EPC) was established on 19th August, 1992 with the mandate of promoting Kenya’s exports, through strategic assistance to producers of exportable goods and services in overcoming bottlenecks, to enable them achieve a higher level of export performance.

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KENYA INVESTMENT AUTHORITY

Kenya Investment Authority (KenInvest) is a statutory body established in 2004 that is responsible for facilitating the implementation of new investment projects, providing After Care services for existing investments, as well as organizing investment promotion activities both locally and internationally.

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OTHER PARTNERS


STAKEHOLDER

ROLE

EXPECTATION

NATIONAL LEADERSHIP

The Presidency Take the lead in promoting the Brand (Brand champion) Global goodwill
County Governments
  • Embrace County Branding as a catalyst of socio economic development
  • To adopt the one feel one look in Government offices
County attractiveness and competitiveness
Parliament
  • Enact legislations that supports Country branding
  • Promote the Brand
  • Provide requisite resources for National Branding
A strong country brand that earns global recognition
Government Ministries, Departments & Agencies Deliver on their mandates to the citizenry so as to build in to the country brand Improved service delivery and trust among citizens
Kenya’s foreign missions, embassies and consulates Promote the country internationally Clear understanding and support of the Board’s programs

CITIZENS

The Public Buy-in , ownership and support of the Brand Patriotic citizens
Kenyans in the Diaspora
  • Brand ambassadors
  • Potential investors
  • Improved perception of the country
  • A place to proudly call home, promote and the desire to return.

PROFESSIONAL ASSOCIATIONS

  • Chartered Institute of Marketing
  • Marketing Society of Kenya
  • Public Relations Society of Kenya Law Society of Kenya
  • Institute of Certified Public Accountants of Kenya
  • Engineering Board of Kenya
  • Architects Association of Kenya
Technical support in branding the Country Effective and informed programs

PRIVATE SECTOR

  • Kenya Private Sector Alliance
  • Kenya Association of Manufacturers
  • Kenya National Chamber of Commerce and Industry
Financial support and Involvement in country branding activities
  • Kenya as a preferred investment hub
  • Local and international goodwill in country branding

FOREIGN BUSINESS ASSOCIATION

  • Uganda National Chamber of Commerce
  • British Chamber of Commerce
  • American Chamber of Commerce
  • United Arab Emirates International Chamber of Commerce
Promote trade and investment
  • Kenya as a preferred investment hub
  • Local and international goodwill in country branding
  • Strengthened economic partnerships

LOCAL MEDIA

  • Kenya Broadcasting Corporation
  • Royal Media Services
  • Nation Media Group
  • MediaMax
  • Radio Africa
  • Standard Group
  • Create awareness of the board’s programs and the brand.
  • To portray a positive image of the Country across the globe as well as locally
An improved perception of the brand

INTERNATIONAL MEDIA

  • CNN
  • Reuters
  • BBC
  • Aljazeera
  • To portray a positive image of the country across the globe
  • Communicate opportunities
  • Positive perception of the Country
  • Improved international goodwill

DEVELOPMENT PARTNERS

  • UNDP
  • World Bank
  • USAID
  • GIZ
  • JICA
  • KFW
  • DFID
  • DANIDA
  • SIDA
  • UNICEF
  • UN-HABITAT
Financial and technical support to the Board Improved branding programs

CIVIL SOCIETY

  • NGO's
  • Community Based Organizations
  • Faith Based Organizations
  • Engagement in branding initiatives
  • Promote positive perception on the brand
Policy intervention on humanitarian issues

INTERNAL

Board of Directors
  • Policy direction on the board’s programs and projects
  • Lobby funding
Achievement of BKB’s mandate and objectives
CEO
  • Face of the organization
  • Resource mobilization
  • Offer motivation, guidance and direction to staff
Achievement of BKB’s mandate and objectives
Staff Effective implementation of the Board’s programs Fulfilment of the Board’s mandate and objectives

POTENTIAL INVESTORS AND VISITORS

Local and Foreign Make informed choice to visit, live and invest in Kenya A preferred destination of choice to visit, live and invest in Kenya.
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